A producer of business
Produce More revenue from what you already own: your IP, your audience, your brand. 25 years doing it at Paramount Pictures, Loot Crate, and CLOAK.
Not content. Companies.
A great producer takes a franchise that's already working and makes it bigger. We do that for brands. We find the untapped value, set the strategy, then build it: new markets, new products, licensing, partnerships, and content that sells. Directly, or with a bench of top specialists.
Paramount Pictures · NBCUniversal · CBS · Comedy Central · BMW · Honda · UPS · MGA Entertainment · Spin Master · Cut Media · Golden Circle Group
CLIENTS
PARTNERS
Microsoft · Mastercard · Disney · Amazon · Walmart · Activision · EA · Mattel · Sony · MLB · NBA
Founder
Brian Mann has spent 25 years making brands, IP, and audiences earn more.
As CEO of CLOAK, he grew the gaming lifestyle brand founded by Markiplier and Jacksepticeye 1,600%+ in three years, profitably, with no outside funding. He built a 318M creator network and partnerships with Microsoft, Mastercard, Bandai, and EA.
At LOOT CRATE, he helped lead the company to #1 on the Inc. 5000. He licensed 280+ IPs, including a combined licensing and co-marketing deal with FOX. He built co-marketing partnerships with Disney, Sony, the NBA, and MLB, plus distribution with Walmart and Amazon.
He led REPRESENT.COM, a $40M ARR creator commerce platform later acquiredby Cameo. As Chief Executive of UNREAL MOBILE, he relaunched a dormant carrier brand for Gen Z, laying the groundwork for Iggy Azalea to join as part owner and face of the brand.
At PARAMOUNT PICTURES, he was VP of Worldwide Consumer Products, with P&L accountability for global licensing across new releases and the film library.
Across 14 years in licensing, at Paramount, Viacom, MGA, and as agent for brands like BMW, Honda, and Hershey's, his programs drove $700M+ in retail sales.
Featured in Forbes and Newsweek. Speaker at The Brand & Licensing Innovation Summit.
select Works
CLOAK / CEO. Scaled the business 1600% in three years, profitably, with no outside funding. Creator network reaching 318M.
Unreal Mobile / CEO. Relaunched a mobile carrier for a Gen Z audience, from positioning through campaign.
CLOAK / Story-driven streetwear and custom imports, built end to end. Partnerships with Microsoft, Mastercard, Bandai and EA.
Cut Media / Reframed the brand with the executive team and built the plan for what came next.
Current work
A children’s IP franchise
Brought in to commercialize a creator's concept. Packaged with talent and now in front of the major streamers.
IP in the AI Layer
A system that protects, tracks and promotes IP within the AI layer, turning every use into a licensable, royalty-bearing event.
A live selling platform
Building a new live commerce platform. Learning product, go-to-market, and partnership strategy.
what we produce
Vision & Strategy
We find the priority that matters and the principles that hold under pressure, then turn them into the roadmap, the team, and the decisions that follow.
IP & Franchise
We assess what makes your IP durable and what it’s worth, then build the franchise roadmap and execute the licensing and partnerships it runs on.
partnerships
We find the deals that move the business, then source, negotiate, close, and manage them for the long term. 280+ IP licensed.
A New line of business
We find the opportunity that isn't obvious yet and size it honestly, then stand it up: product, partners, team and go-to-market.
Brands & Product
We define the positioning and the narrative, then produce the work itself, from identity to product, apparel to technical builds.
content
We set the story and channel strategy, then produce and run it end to end, with the teams behind creator channels reaching hundreds of billions of views.
“ a rare builder who turns story into revenue.”
- Tony Chu, CMO, The Golden Circle Group
TESTIMONIALS
“Brian helped me and our executive team at Cut to essentially reframe our entire brand and create a focused plan for moving forward. It was a tall order but I was thrilled with where we ended up. One of the most notable things about Brian was that, even after all of his success, he is still willing to roll up his sleeves and do the hard work. He doesn't wait for success to happen, he makes it happen.”
- Christopher Rudy, Former CEO Cut Media
“Brian brought to FOX an innovative way of managing, exploiting and commercializing the entire FOX vault of brands across all verticals and made business development seamless and transparent. All of this led to some incredible merchandise and an amazing way to deliver content.”
- Joshua Izzo, EVP, Franchise Development at Lightstorm Entertainment
“Brian is a rare builder who turns story into revenue. He creates hockey stick growth by fusing content, commerce, creator energy and community into a single flywheel. This is modern brand building: culture forward, community obsessed and relentlessly tied to results. If you want a brand with a heartbeat and a fanbase that moves like a movement, BMann is your guy!”
- Tony Chu, CMO, The Golden Circle Group
select collaborators
Brian leads every engagement. The bench joins when the work calls for it.
Jamie McPhee
Cannes Gold Lion, Clios, and Pencils. Concepts for Nike, Adidas, and IKEA; production for Supreme and Undefeated.
CREATIVE STRATEGIST
Mark Share
Campaigns for The North Face, Nike, Google, and Motorola at Chiat Day, Media Arts Lab, and MullenLowe. Also a music producer for the Oscars, Pixar, and Beats by Dre.
CREATIVE DIRECTOR
BRIAN DUNLAP
PRODUCT DEVELOPMENT/PRODUCTIONCo-created DVS Shoe Company, Matix Clothing, Lakai Limited, and Clae Footwear. $2B+ in global apparel and footwear sales.
Katie Witkin
Positioning, narrative, and go-to-market for Red Bull, HBO, The North Face, sweetgreen, Soho House, and Condé Nast.
BRAND STRATEGIST
Brand activations and cultural partnerships for Apple Music, Expedia, Red Bull, Golden Goose, Neiman Marcus, and Omega.
EXPERIENTIAL PRODUCER