THE VISION
DEPARTMENT
is a revenue growth and brand development advisory operating at the intersection of Commerce, content, and Culture, based in Los Angeles, California.
I’ve spent 25+ years scaling IP centered businesses, building brands, and unlocking growth for companies at the intersection of Storytelling, Product, and Community. From leading high growth DTC startups to driving significant revenue for/in partnership with some of the world’s biggest Entertainment, Consumer, and Creator Brands... My work bridges the gap between Vision and Execution, helping Founders, Executives, and Creators build the Flywheel to Scale thriving businesses.
Sharpen Your Vision. scale your business.
About
When I’m not busy developing High Growth Flywheels, Partnerships, and Brands, I’m probably with my 8-year-old daughter listening to the Beastie Boys, building sand forts, or playing Monopoly.
Operating Experience
* Unreal Mobile — As CEO relaunched and scaled a dormant brand into a Gen Z-focused mobile disruptor.
* Cloak — As CEO, grew a creator-founded gaming apparel brand 1600%+ to $XXMM, built a 318MM+ follower creator network, drove global partnerships with Microsoft, Mastercard, Bandai, EA.
* Represent.com (now part of Cameo) — As President led a $XXMM creator commerce platform serving top celebrities, creators, athletes, and musicians.
* Loot Crate — As Senior Leader for the #1 Company in Inc 5000 $XXXMM ARR, secured 280+ IP and dozens of Marketing Partnerships/Paid Integrations across most major entertainment, gaming, and anime studios such as Disney, Microsoft, Mastercard, Hasbro, Sony, Fox, VIZ, MLB; Strategic Distribution agreements with Amazon and Walmart.
* Paramount Pictures - As VP of Worldwide Licensing oversaw a domestic team and global network of agents, led the global Consumer Products business
- CPLG/Wildbrain, MGA Entertainment, Global Icons, Viacom — 15+ Years of Leadership driving Consumer Products Commercial Strategy, Licensing Partnerships, Retail Distribution, and Brand Expansion across every channel of distribution and class of trade. Generated $700MM+ at Retail.
Select Brands I’ve Represented/Consulted: Paramount Pictures, CBS, Comedy Central , BMW, Honda, UPS, Hershey’s, Humvee, Coldstone, Mrs. Field’s, Igloo, MGA Entertainment, Build-A-Bear Workshop, Teletubbies, Cut Media, NBCUniversal, Spinmaster, Golden Circle Group
Select Companies I’ve Partnered With: Microsoft, Mastercard, Disney, Amazon, Walmart, Activision, EA, Bandai, Hasbro, Mattel, Spinmaster, Sony, Fox, AMC, MLB, NBA, MDI
Latest Project
203 Issue SQSP Magazine Editorial Styling Street Photography
Transit street photography,
Launching early next year
Services or disciplines ?
Discovery
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Strategy
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Brand Architecture
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Exectution
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network
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Creative Direction,
2021
#Magazine
Stylist, 2022
SQSP launch
Stylist, 2020
Editorial Collection
Associate Stylist,
2019
Quinn Issue No.2
Associate Stylist,
2020
Quinn Issue No.1
team
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Quote Source
“It all begins with an idea. Maybe you want to launch a business.”
Quote Source
